During CV-19 brands will either be victims, opportunists or, like most, somewhere in the middle. And it’s these middle brands that need to adapt and now… For the past two months, our world has been unlike anything we’ve seen before, and for Australian businesses, there
Creative agency The Works and content marketing agency Daresay are taking their marketing smarts direct to the doors of small businesses hit by COVID-19 and bush fires with the launch of Van Jams. For the next three months, experts from The Works and Daresay will
Brands love sharing customer stories as social proof they have great relationships. And, told well, these stories can show us real people we relate to, which is so much more effective than a shiny celeb endorsement. But some customer stories feel so manipulated there’s not much real
As Woody Allen once said: “I don’t know the question, but sex is definitely the answer.” It’s true humans like having sex. My neighbours like having sex (especially while they were in COVID-19 quarantine). The postman likes it. Old folks living in nursing homes like
The future of work is not about remote working or working from home. The reality is Australia’s communications and marketing professionals face a fundamental restructure of our industry and the way we engage in work. How well companies communicate, influence and connect with customers (existing
The easing of COVID-19 restrictions from this month, allowing metropolitan-based Australians the ability to travel within their states and territories, will not only aid regional Australia in its recovery, but offers renewed opportunity for advertisers to connect with Boomtown audiences and domestic tourists. Boomtown, the
As the fastest growing digital ad format in Australia it’s no secret that marketers (and consumers) see huge value in digital video. Although launching an effective video campaign might seem simple… Step 1: create a powerful ad Step 2: target the right audience …marketers are concerned
Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8 per cent according to the IAB Australia Online Advertising Expenditure Report (OAER). The report compiled by PwC, found that the drop in expenditure traditionally experienced after the December holiday
Image: iStock As we’re approaching the end of financial year, it’s a good idea to have a plan in place for the weeks ahead. In the age of COVID-19, EOFY plans and sales involve keeping an eye on fulfilling orders, taking into account delays with
Google is helping small businesses better understand consumer trends, launching a rising retail categories tool on Think with Google. The tool identifies fast-growing, product-related categories in Google Search, the locations where they’re growing, and the queries associated with them. Google says it hopes the feature
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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