Generating Leads & Sales


6 Ways to create a money-making sales funnel

A sales funnel illustrates a lead’s journey through a series of stages, from becoming aware of your brand to eventually becoming a customer. An easy way to understand this concept is by picturing a real-life funnel. Just the way liquid passes through a funnel, from

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6 Questions you need to ask during every sales call

Have you ever spent hours trying to persuade a prospective customer to buy your product, only to discover that they don’t have the budget for it? Or even worse, that they never needed it in the first place? Scenarios like these can be incredibly frustrating,

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6 Steps to get the most out of business events

The marketing industry has gone through some big changes in recent decades. In response to rising digital dependency and changing consumer habits, marketers are relying heavily on digital marketing strategies to promote and grow their businesses. But in an increasingly busy world, in-person interactions can be highly

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Global rise in ethical consumption

The COVID-19 pandemic is likely to alter consumer behaviours permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April

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6 Steps to successfully target any audience

Overwhelmed by the rate at which the marketing environment changes? It can be tough to stay in touch with industry trends, but these six steps will ensure your campaigns continue to hit the mark. Articulate one clear, unifying idea Amid a fragmented media landscape, we

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Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link:
  • For further information please see this fact sheet.
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