The COVID-19 crisis has thrown up many challenges for people and businesses across the liquor and hospitality sector, but marketing expert Trish Barry has outlined some key pointers for success at this time. Speaking at a webinar for Wine Australia, Barry, whose Mastermind Consulting team
Now, during the time of CV-19, is the time to adopt vertical video and social ads… It’s still too early to say how profound or permanent many changes in marketing practices will be as a result of the COVID-19 crisis. However, we can already predict
Selecting a business marketing strategy can be daunting. With countless marketing tools and features at your disposal, how do you know which strategy offers the most bang for your buck? How should I market my business? When it comes to business marketing, the sky’s the
If small to medium businesses could afford to neglect online presence before, now a website becomes the only place to get in touch. Haven’t you changed business tactics yet? You’re risking starting from scratch after the pandemic is over. Our reality today is shaped by
The thing about marketing trends, particularly for B2B marketers, is that they change frequently. If you don’t stay on top of them, you risk missing out on serious potential for revenue growth and customer acquisition. So what’s hot these days? What do you need to
Overwhelmed by the rate at which the marketing environment changes? It can be tough to stay in touch with industry trends, but these six steps will ensure your campaigns continue to hit the mark. Articulate one clear, unifying idea Amid a fragmented media landscape, we
Photo Credit: pexels For any small business, a social media policy should clearly outline how all employees should conduct themselves online – such as the type of content they can post, how they should interact with people online, and how they should respond to any negative
In today’s rapidly evolving world of digital marketing, a carefully planned and executed content marketing strategy is very important. Content marketing is especially beneficial if your goal is to increase your website’s organic (naturally derived) traffic. Importantly, a high-quality content marketing strategy can greatly reduce the amount of money your
SMB owners wear a lot of hats. In addition to the day-to-day function of the business (say, making earrings, fixing pipes or caring for children) they might organise payroll, send emails, do maintenance, manage employees, collect the mail, answer phone calls, take bookings and more.
I recently sat down with Matt Paine, News Xtend’s Key Account Director, to find out what he loves about Digital Marketing, why he’s passionate about helping businesses succeed, and what he does when he’s not in the office. Ready to meet him too? Let me
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