5 Simple tips for a winning Black Friday marketing campaign

The countdown to Black Friday has begun – are you ready? As the clock ticks down to Black Friday, the start of the busiest season in cross-channel marketing is fast approaching. As email marketing accounts for a remarkable 15% of overall sales during the festive season, it’s important to

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Can you spot an AI-generated face?

Does ChatGPT ever give you the eerie sense you’re interacting with another human being? Artificial intelligence (AI) has reached an astounding level of realism, to the point that some tools can even fool people into thinking they are interacting with another human. The eeriness doesn’t stop there. In

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Social media management: A guide for small business

Social mеdia managеmеnt rеfеrs to thе procеss of crеating, schеduling, analysing, and еngaging with contеnt on social mеdia platforms to achiеvе spеcific markеting and branding goals. It involves managing an organisation’s or individual’s onlinе prеsеncе across various social mеdia channеls, such as Facеbook, X (previously

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Latest trends: how businesses can drive e-commerce growth

Australia’s E-Commerce Future Unveiled by Circana Report Key Insights and Strategies for Retail’s Digital Evolution Circana, the world’s leading advisor on consumer behaviour, has released its groundbreaking Industry Insights report into the state of e-commerce in Australia. The report, entitled “Unlocking The Next Wave Of

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Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link:
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