Two-thirds of Australians are planning to take advantage of sales during Black Friday Cyber Monday (BFCM) despite cutting discretionary spending in recent months, new research from Shopify has revealed. A third of Australian holiday shoppers plan to spend between $170-$430. As shoppers grapple with the high cost
The countdown to Black Friday has begun – are you ready? As the clock ticks down to Black Friday, the start of the busiest season in cross-channel marketing is fast approaching. As email marketing accounts for a remarkable 15% of overall sales during the festive season, it’s important to
Whether you’re an established business owner or a new entrepreneur, your website is crucial to your success in the digital age. However, it is important to give your target audience appropriate and appealing functionalities that serve their needs. For example, if you’re a restaurant owner, your website
Shopping cart abandonment is a common occurrence in the world of ecommerce. Regardless of how great your product is, or how much value you offer, you may find your website visitors adding items to their carts only to leave without hitting the “buy” button. While
This year’s CommBank Young Hero Awards shines the spotlight on 10 outstanding business leaders from across Australia. These young entrepreneurs, aged 35 and under, are making a positive impact on Australia’s business market while pushing the boundaries of their respective industries. Let’s take a closer
As new and exciting tech emerges, new LinkedIn data shows that Australian SMBs are adopting innovative marketing-tech tools such as AI to support their creative marketing during this tough economic moment. The research found that despite the economic upheaval most SMBs are feeling optimistic about
Given that 73% of internet users skim rather than read blog articles/web content (Source: Hubspot), how you write your message is nearly as important as what your message is. When you consider all of the written touchpoints that your prospective customers may have with you –
With the easter holidays almost with us, Marcus Marchant, CEO of Vista has shared his top tips on how small business owners can boost their business this easter. Promote your trading hours A large portion of Australians are unsure about the availability and operational
Isn’t it true that a picture is worth a thousand words? Getting the right visuals and images for your content is critical in today’s content-heavy environment. The following instalment of our series will look at three free tools for non-designers that can help you create
The pandemic has had a monumental impact on the e-commerce industry, instigating a rapid-fire change in consumer behaviour. Bricks-and-mortar shopping experiences have been replaced with a digital shopping landscape, with more than two billion online shoppers scouring the internet globally for their next purchase. Consumers
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