Two-thirds of Australians are planning to take advantage of sales during Black Friday Cyber Monday (BFCM) despite cutting discretionary spending in recent months, new research from Shopify has revealed. A third of Australian holiday shoppers plan to spend between $170-$430. As shoppers grapple with the high cost
The countdown to Black Friday has begun – are you ready? As the clock ticks down to Black Friday, the start of the busiest season in cross-channel marketing is fast approaching. As email marketing accounts for a remarkable 15% of overall sales during the festive season, it’s important to
The latest Amex Trendex: B2B Edition, a survey on business-to-business (B2B) spending, has found that Australian businesses are tactically prioritising growth in the year ahead, with 43% of business decision makers planning to spend more to gain a competitive edge amid continued economic uncertainty. On
We’ve all seen so many people talk about the value of having a website: It helps build credibility, makes you look professional and serious, helps you reach a new audience, and drives traffic to your business, yada, yada, yada. In fact, there’s so much online
The 2023 PayPal eCommerce Index research released by PayPal Australia today reveals that 42% of Australian businesses are already using artificial intelligence (AI) to boost their e-commerce operations and that more than 2-in-5 Australian consumers (43%) would use AI to help them shop online. Key
As businesses seek innovative ways to optimise their marketing strategies, drive efficiency, and deliver exceptional results, automation offers a promising path forward. Automation tools help marketers focus their time and energy on strategic activities that deliver personalised experiences and drive growth rather than on repetitive manual
Shopify, which powers 25% of all online commerce in Australia, has released The Shopify Australian Retail Report, in partnership with YouGov. As a result of evolving purchasing habits among Aussie consumers, there are six new consumer personas that reflect what Australians are concerned about, where they’re focusing
The new financial year is the perfect time to take stock of what worked and what didn’t in the prior 12 months, identify new areas for investment and improvement, and re-strategise. For many businesses, it’s an essential time to look at the marketing activities that
Whether you’re an established business owner or a new entrepreneur, your website is crucial to your success in the digital age. However, it is important to give your target audience appropriate and appealing functionalities that serve their needs. For example, if you’re a restaurant owner, your website
Shopping cart abandonment is a common occurrence in the world of ecommerce. Regardless of how great your product is, or how much value you offer, you may find your website visitors adding items to their carts only to leave without hitting the “buy” button. While
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