Smart Advertising


5 Simple tips for a winning Black Friday marketing campaign

The countdown to Black Friday has begun – are you ready? As the clock ticks down to Black Friday, the start of the busiest season in cross-channel marketing is fast approaching. As email marketing accounts for a remarkable 15% of overall sales during the festive season, it’s important to

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Automate these 5 marketing roles to save time and money

As businesses seek innovative ways to optimise their marketing strategies, drive efficiency, and deliver exceptional results, automation offers a promising path forward. Automation tools help marketers focus their time and energy on strategic activities that deliver personalised experiences and drive growth rather than on repetitive manual

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What do Australian consumers want from brands in 2023?

Shopify, which powers 25% of all online commerce in Australia, has released The Shopify Australian Retail Report, in partnership with YouGov. As a result of evolving purchasing habits among Aussie consumers, there are six new consumer personas that reflect what Australians are concerned about, where they’re focusing

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Tips for SMEs: creating a website that engages

Whether you’re an established business owner or a new entrepreneur, your website is crucial to your success in the digital age. However, it is important to give your target audience appropriate and appealing functionalities that serve their needs. For example, if you’re a restaurant owner, your website

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5 Strategies: reduce shopping cart abandonment

Shopping cart abandonment is a common occurrence in the world of ecommerce. Regardless of how great your product is, or how much value you offer, you may find your website visitors adding items to their carts only to leave without hitting the “buy” button. While

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Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link:
  • For further information please see this fact sheet.
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