In the race to get ahead of the competition, businesses are becoming increasingly reliant on digital advertising to attract customers’ attention. And thanks to the internet, even the smallest brands can now compete with large organisations to get noticed. Though traditional marketing strategies can still
With technologies, algorithms, platforms, and tools evolving daily, keeping up with the latest digital trends can be overwhelming. So, we’ve done the heavy lifting for you! Here are digital trends in marketing you need to follow in 2023. The Death of Organic Posts Recent algorithm
If you’re buying and selling online, a registered trade mark can be a critical asset for your business. Yet only 4% of small businesses in Australia have a trade mark, and many business owners don’t know it can help them grow and protect their brand.
Lead generation is arguably one of the most difficult but crucial aspects of any business. Whether you are sending emails to prospects, identifying target accounts, or attempting to engage prospects through paid ads, having tools at your disposal to help you find the magic source
The ACCC has this week started a sweep to identify misleading testimonials and endorsements by social media influencers. It will also look at more than 100 influencers mentioned in over 150 tip-offs from consumers who responded to the ACCC’s Facebook post asking for information. Most
Every business owner knows that out of a long list of people interested in your brand, only a handful will end up becoming customers. While this can seem normal, the problem starts when, regardless of how hard you try, your marketing falls flat and you never
Unlike your website’s homepage, or other pages where you can find a variety of links directing customers to various places, a landing page is designed for one specific purpose. It’s often created to persuade people to take a specific action, such as registering for an
Isn’t it true that a picture is worth a thousand words? Getting the right visuals and images for your content is critical in today’s content-heavy environment. The following instalment of our series will look at three free tools for non-designers that can help you create
The pandemic has had a monumental impact on the e-commerce industry, instigating a rapid-fire change in consumer behaviour. Bricks-and-mortar shopping experiences have been replaced with a digital shopping landscape, with more than two billion online shoppers scouring the internet globally for their next purchase. Consumers
Most business owners agree that word-of-mouth recommendations are the best promotions their businesses can receive. No matter how hard you try to nurture potential customers and educate them about your products and services, many will prefer to hear about other people’s experiences with your brand
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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