With the easter holidays almost with us, Marcus Marchant, CEO of Vista has shared his top tips on how small business owners can boost their business this easter. Promote your trading hours A large portion of Australians are unsure about the availability and operational
Here’s a hard truth: People often judge your credibility based on your business website. Extensive research conducted over the years has shown that poor user experience on a website can directly impact sales and affect customer loyalty. A study by Kissmetrics found that not only do 47%
The business world has been shifting to e-commerce for years. But that shift has definitely accelerated over the past 12 months, and today, online shopfronts reign supreme for connecting small businesses with customers and driving sales. And if you’re in the business of crafting, building or making
ASIC has commenced civil penalty proceedings in the Federal Court for alleged greenwashing conduct by Mercer Superannuation (Australia) Limited (Mercer), in relation to statements on Mercer’s website about its ‘Sustainable Plus’ investment options. This is a landmark case, marking the first time the corporate regulator
Family-run businesses are a key part of the small business community. We constantly see small businesses open their doors because they want to tell the story of their heritage, and we’re always inspired when we see these businesses evolve from one generation to the next
The ACCC will be investigating a number of businesses for potential ‘greenwashing’, following an internet sweep which found more than half of the businesses reviewed made concerning claims about their environmental or sustainability practices. Of the 247 businesses reviewed during the sweep, 57 per cent were identified
These days, influencer marketing is one of the most buzzworthy strategies in the marketing world. Partnering with influencers can be a great way to raise brand awareness, get your products and/or services in front of a new audience and drive real results for your small
Even in a world of instant messaging and video conferencing, email stands out as a popular mode of communication, especially in the professional world. According to Statista, the number of email users in 2022 was expected to be a whopping 4 billion. But despite numerous studies demonstrating the
The Commissioner has called for better regulation to protect small businesses using online platforms to sell and market their goods and services. In his response to the Australian Competition and Consumer Commission’s regulatory reform recommendations for digital platform services, the Commissioner supported a new regulatory
A business’ website is often the first point of contact for customers. Based on the messaging presented and the user experience provided by the site, a potential customer may decide to engage with the business further. This can mean signing up for a newsletter, starting
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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