Question: Which new customer segment is now worth $382 billion globally? A big number and a big question! Hint: it’s to do with our future challenge beyond Covid-19, and an opportunity for any size business, in just about any category. And a great example of
A recent email from a client about innovation made me smile. Because innovation is a huge topic, and to many small businesses it represents the stress of reinventing the wheel. Disruption, uncertainty, chaos … as if we haven’t had enough of that already! But it
Does this sound familiar? You’ve gathered your team to fix a problem. You outline the situation and ask for answers. But there’s a fundamental issue – you’re coming at it from a negative place. You have a problem, and that automatically means stress. Now I
Small Business Connections Summit Speakers including representatives from the government, business leaders, C-level executives from publicly listed and major privately-held companies, industry experts, opinion leaders, industry experts and key decision-makers. Find out how guidance from SBC Summit speakers at the virtual event can lead your
Following an unprecedented year of lockdowns and operational challenges brought on by the COVID-19 virus, the small business sector is now facing one of its biggest downturns in modern history including Australia’s first recession in thirty years. This year, there are so many critical issues
Start by talking to them! It’s up to you to understand your customers’ evolving needs and wants, and not just make assumptions. Especially if you’re basing those on pre-Covid. That’s the key to future-proofing business. Not just in the short-term, but long-term when any number
Customers control your future. They’re the ones who decide if you’re relevant to their needs, as they tighten their belts and choose necessity over discretionary. They’ll support a business that understands them, empathises, and makes them feel valued. The successful business of tomorrow will demonstrate
Survival is anchored in community. It doesn’t matter which technological advancements are taking us into the future, our physical and mental survival still boils down to our humanity. What’s been clearly highlighted during these waves of lockdowns is our deep dependence on social interaction and
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