New research from Pegasystems reveals half (50 per cent) of Australian organisations surveyed lost customers during the COVID-19 pandemic due to failings in their communications, way above the global average of 36 per cent. The global study, conducted by research firm Savanta, explored the effect the global pandemic
If lockdown’s proven a boon for anyone, it has to be content creators. TV, radio, newspaper, magazine and social media audiences are soaring as we all self-isolate. And for content production company Eric Tom & Bruce – despite the limitations afforded by CV-19 – now’s
As the fastest growing digital ad format in Australia it’s no secret that marketers (and consumers) see huge value in digital video. Although launching an effective video campaign might seem simple… Step 1: create a powerful ad Step 2: target the right audience …marketers are concerned
Image: iStock As we’re approaching the end of financial year, it’s a good idea to have a plan in place for the weeks ahead. In the age of COVID-19, EOFY plans and sales involve keeping an eye on fulfilling orders, taking into account delays with
The COVID-19 pandemic is likely to alter consumer behaviours permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April
Selecting a business marketing strategy can be daunting. With countless marketing tools and features at your disposal, how do you know which strategy offers the most bang for your buck? How should I market my business? When it comes to business marketing, the sky’s the
A strong online presence and consistent brand image can be that one thing keeping you out of your customer’s line of sight. While it is an essential part of doing business, we don’t all have the budget for an in-house graphic designer. Fortunately, with tools
If small to medium businesses could afford to neglect online presence before, now a website becomes the only place to get in touch. Haven’t you changed business tactics yet? You’re risking starting from scratch after the pandemic is over. Our reality today is shaped by
The thing about marketing trends, particularly for B2B marketers, is that they change frequently. If you don’t stay on top of them, you risk missing out on serious potential for revenue growth and customer acquisition. So what’s hot these days? What do you need to
Overwhelmed by the rate at which the marketing environment changes? It can be tough to stay in touch with industry trends, but these six steps will ensure your campaigns continue to hit the mark. Articulate one clear, unifying idea Amid a fragmented media landscape, we
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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