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B2B EXPO 2020 presents the Business Essentials Seminar Series

A highly-anticipated component of the fifth annual B2B EXPO this March, the free-to-attend Business Essentials Seminar Series focuses on trending topics and critical issues that affect small-to-medium enterprises (SMEs). 

The seminar series will address key trends and challenges from digital disruption, cyber security, business funding and the changing financial landscape, to marketing strategies, the digital economy, and SME growth and development in domestic and global markets. With the speed of digital innovation and the impact of AI and new technologies being pivotal factors in 2020 and beyond, the seminar’s carefully curated panel of business leaders and industry experts will discuss opportunities for SMEs to stay ahead of the game. 

Presented by News Xtend, the Business Essentials Seminar Series features speakers from a diverse range of industries including high-profile government representatives, digital marketing experts, self-made entrepreneurs and economic researchers. 

These business experts and thought leaders will share their invaluable insights and knowledge with the aim to connect small business professionals with the products, services, tools and networks they need to grow their profits, scale their businesses, reach new markets, and secure vital funding in 2020. 

Meet the speakers:


Peter Loosley – Managing Director, Virtual IT Managed Services

Topic: Cybersecurity 2020

With more than 30 years of experience in information technology, Loosely will explain common cyber threats and missteps and highlight how businesses can prepare. Most importantly, he will share how to fight back once your business has been hacked. 

Lauren Moloney – GM (Growth & Customer Commercialisation), News Xtend

Topic: Building a subscription-based B2B business and the value infinity loop

Moloney will discuss the importance of anticipating the purchasing behaviour of customers; explain how to build a subscription-based B2B business; and break down the value of the infinity loop.



Andrew Laurie – Entrepreneur, Executive Coach and Author

Topic: Transitioning out of your business to multiply growth

Laurie explains that getting a business to the point where the owner can step back from day-to-day management isn’t easy – but when it happens, growth options that would have otherwise been unrealistic to consider become possible. 

Dionne Alaveras – Social and Content Lead, News Xtend

Topic: Driving business growth with Facebook marketing technology

Facebook is an ever-evolving ecosystem of tools and technology that allow businesses to grow. Alaveras will discuss Facebook’s latest marketing technology along with techniques to maximise social spend to increase engagement and conversion.

 David Robertson – Head of Economic and Market Research, Bendigo Bank

Topic: What’s new for business in 2020 

With more than 17 years of experience at Bendigo Bank, Robertson offers invaluable insight into business innovations for the new decade. He’ll discuss how market and financial system changes are impacting SMEs. 


Harry Sanders – Founder and Director, StudioHawk

Topic: Passion, resilience and wellbeing: the journey of a 22-year-old entrepreneur 

At age 22, Harry Sanders has overcome unemployment and homelessness to build a multimillion-dollar SEO agency. Harry has recently been profiled by Forbes and has offices in Melbourne and London. He’ll share his story from the stage. 

Andrew Watson – Assistant Commissioner (Small Business Experience), ATO 

Topic: What’s new for business in 2020 

In this must-see seminar, Watson will look closely at how small businesses engage with the tax and superannuation systems, and discuss how cash flow and digital readiness can ensure a sustainable and viable business model.


Jonathan Attia – Managing Director, Wiise

Topic: The five-step framework to scaling your business… fast 

Following on from a decade as a consultant specialising in developing growth strategies for a global client base, Jonathan is now focused on scaling Wiise domestically and internationally through his proven framework for success. 

Judy Celmins – Co-Founder and Marketing Director, Engage4Insights

Topic: The winning formula that turns ideas into innovation

Celmins will present an agile new breed of market research designed to help SMEs reach out to their audience and build stronger connections to maximise growth.


Adrian Falk – Founder, Believe Advertising and PR

Topic: How to generate an influx of leads and sales overnight using PR

For more than 17 years Falk has been generating national and international press coverage for his clients, often increasing sales overnight. Adrian’s client portfolio includes Furla, VDKA 6100, Intercontinental Hotel, Novak Djokovic, HEAD and SEIKO.

Safwan Choedhury – Growth Director, Online Marketing Guru

Topic: Explode marketing ROI with the winning combo: SEO and content marketing

Choedhury fuses SEO and content marketing to develop diverse growth strategies, including 300+ enterprise strategies for household brands. He’ll share specific insights to leverage Google’s knowledge graph and drive thought leadership. 


Presented by News Xtend, the two-day Business Essentials Seminar Series takes place at the B2B EXPO 2020 on March 18-19 at Marvel Stadium, Melbourne. Entry is free but registration is essential as seats are limited. Register to attend here


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