A sales funnel illustrates a lead’s journey through a series of stages, from becoming aware of your brand to eventually becoming a customer. An easy way to understand this concept is by picturing a real-life funnel. Just the way liquid passes through a funnel, from
Have you ever spent hours trying to persuade a prospective customer to buy your product, only to discover that they don’t have the budget for it? Or even worse, that they never needed it in the first place? Scenarios like these can be incredibly frustrating,
The marketing industry has gone through some big changes in recent decades. In response to rising digital dependency and changing consumer habits, marketers are relying heavily on digital marketing strategies to promote and grow their businesses. But in an increasingly busy world, in-person interactions can be highly
The number of multiple job holders reached a record high of 900,000 people in the June quarter 2022, an increase of 4.3 per cent, according to figures released today by the Australian Bureau of Statistics (ABS). Lauren Ford, head of Labour Statistics at the ABS,
While there are many similarities in the actual process of buying a business or a property, leading business sales marketplace AnyBusiness.com.au says that many business buyers are confusing the investment strategies and earnings prospects of the two very different asset types. “The key considerations of
More than one in five (22 per cent) employing businesses had staff who were unavailable to work due to issues related to COVID-19, according to results released today from the Australian Bureau of Statistics (ABS). ABS Head of Industry Statistics, John Shepherd, said: “Large businesses
Do you want to start a new business and profit from innovative upcoming trends? If YES, here are 50 best small business ideas for the future 2022 – 2030. The hardest phenomenon to predict is the future, especially if you’re still struggling to figure out
Natural disasters and unexpected catastrophes are inevitable, but not every business is sufficiently prepared for when things don’t go according to plan. The resulting fallout a disaster could have on your business can be enormous, however, having a plan in place will help to reduce
As COVID-19 continues to impact consumer buying habits, it’s more important than ever to have an accurate view of the current market. This allows you to pinpoint what’s declining, what’s thriving and where the real opportunities lie. News Xtend recently pivoted our ‘Brave are the
The COVID-19 pandemic is likely to alter consumer behaviours permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April
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