Unlike your website’s homepage, or other pages where you can find a variety of links directing customers to various places, a landing page is designed for one specific purpose. It’s often created to persuade people to take a specific action, such as registering for an
Isn’t it true that a picture is worth a thousand words? Getting the right visuals and images for your content is critical in today’s content-heavy environment. The following instalment of our series will look at three free tools for non-designers that can help you create
The pandemic has had a monumental impact on the e-commerce industry, instigating a rapid-fire change in consumer behaviour. Bricks-and-mortar shopping experiences have been replaced with a digital shopping landscape, with more than two billion online shoppers scouring the internet globally for their next purchase. Consumers
Marketing terms often make it seem like rocket science, but really, marketing is mostly common sense. You’ve likely heard people throwing around the phrase “marketing strategy” as if it’s a highly complex and technical process. But it’s not. Having a marketing strategy means having a
Unpack those jingle bells because on Friday, September 16th it’s officially 100 days until Christmas! Believe it or not, people are already scouring the internet for Christmas present ideas, which means it is time for your business to prepare for the festive season. Celebrating the
Whether you’re running an online store, or have a website to promote your business, it’s important to make sure people can find it. Search engine optimisation (SEO) can make your website easier to find on search engines such as Google and Bing. Improving your SEO
As digital marketing experts, we are often asked the question “Does social media matter for all businesses”? The simple answer is YES. With over 3 billion people using social networks, why wouldn’t you? It doesn’t matter which industry your business is involved in, or what
Social commerce — social media combined with online shopping, is forecasted to grow compoundingly by 30.8% annually from 2020 through 2026 The world has seen drastic changes in the way people shop in the last 5 years. From gradually introducing online shopping and e-commerce as
Best practice on social media is far and away the most important thing marketers need to be all over. Things are constantly changing in the digital space, and social media is certainly no exception. Plan it out As the old saying goes, when you fail
Anushka Bandara is warning businesses and consumers to be aware of the increasing rate of cyber and phishing attacks that are taking place across the country. Bandara is the CEO and cofounder of Elegant Media, one of Australia’s leading app and software development companies. The
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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