Parents share content of their children for myriad reasons, including to connect with friends and family, and to seek validation or support. However, some parents also do this for commercial gain. They manage their children as social media “kidfluencers” – allowing them to work with brands
The ACCC continues to support reforms to protect consumers and businesses following a new report into social media services. The report, released today, has highlighted a range of harms to consumers and small businesses occurring across social media services, including excessive data collection practices, lack
As new and exciting tech emerges, new LinkedIn data shows that Australian SMBs are adopting innovative marketing-tech tools such as AI to support their creative marketing during this tough economic moment. The research found that despite the economic upheaval most SMBs are feeling optimistic about
Every year, Australian businesses receive nearly $32 billion in advertising returns from Google Search and Ads. To say Google plays a big role in our small business ecosystem would be a gross understatement. It’s likely that Google Ads has been such a success in Australia because
With the easter holidays almost with us, Marcus Marchant, CEO of Vista has shared his top tips on how small business owners can boost their business this easter. Promote your trading hours A large portion of Australians are unsure about the availability and operational
Here’s a hard truth: People often judge your credibility based on your business website. Extensive research conducted over the years has shown that poor user experience on a website can directly impact sales and affect customer loyalty. A study by Kissmetrics found that not only do 47%
These days, influencer marketing is one of the most buzzworthy strategies in the marketing world. Partnering with influencers can be a great way to raise brand awareness, get your products and/or services in front of a new audience and drive real results for your small
Even in a world of instant messaging and video conferencing, email stands out as a popular mode of communication, especially in the professional world. According to Statista, the number of email users in 2022 was expected to be a whopping 4 billion. But despite numerous studies demonstrating the
The Commissioner has called for better regulation to protect small businesses using online platforms to sell and market their goods and services. In his response to the Australian Competition and Consumer Commission’s regulatory reform recommendations for digital platform services, the Commissioner supported a new regulatory
The ACCC has this week started a sweep to identify misleading testimonials and endorsements by social media influencers. It will also look at more than 100 influencers mentioned in over 150 tip-offs from consumers who responded to the ACCC’s Facebook post asking for information. Most
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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